The rest of the apps for reading books were generally created by smaller third-party startups. Apple with the iBooks ePub reader for Mac, iPad, and iPhone was not too far behind. In 2011, Amazon announced that they were selling more electronic books than physical ones through their Kindle platform, which was available on all Kindle devices, as well as smartphones, tablets, and personal computers. Netflix and iTunes), but mostly it’s just been all of us collectively deciding to switch to a variety of book reading apps.
Some part of the change can perhaps be attributed to the rise in other forms of entertainment (e.g. For the last few decades, reading printed books has been on the decline year to year.